With over 20 years of experience running two high-profile executive positions, LaRocca is a nationally recognized leader and public speaker on retail loss prevention, crime prevention and security related topics. He generally serves as a media resource, loss prevention spokesperson and intermediary between retailers and law enforcement.
Joe’s expertise includes skills in retail crime prevention; theft investigations; loss prevention legislative matters; crisis management and business continuity programs; private sector and government networking; security cost savings initiatives and business management strategies.
As the former head of Loss Prevention for the National Retail Federation and The Walt Disney Company’s Retail Division, Disney Stores, Joe frequently lectures to retail and law enforcement industry groups about emerging technology and the crime issues plaguing the retail industry. In addition he has testified before the United States House of Representatives on the topics of identity theft, fraud and organized retail crime. His work has appeared on CNN, Fox News, Good Morning America, the Today Show and has been published in Time Magazine, Consumer Reports, The Wall Street Journal, New York Times and a host of other trade, local and national publications.
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