Joseph LaRocca

With more than three decades of experience in retail asset protection and security, Joseph LaRocca is a recognized authority on loss prevention and organized retail crime. His career includes serving as Director of Loss Prevention for Disney Stores and later working with the National Retail Federation, where he partnered with retailers, law enforcement, and government agencies to address complex industry challenges.

LaRocca has long been involved in public-private sector initiatives focused on retail crime, investigations, and crisis response. Today, as founder of RetailPartners, he advises retailers and organizations on effective loss prevention strategies, operational risk, and emerging technologies. He is also a nationally recognized speaker and media resource on retail crime and security trends.

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