Joseph LaRocca

Retail nerd; Crime Prevention Advocate; TV/Film blur; Hockey fan; Kidney donor.

Joseph LaRocca is a nationally recognized asset protection and security executive with three decades of experience leading enterprise risk strategies across retail and government sectors. As former Director of Loss Prevention for The Walt Disney Company’s Retail Division, Disney Stores, he directed loss prevention, crisis management and business continuity programs that protected revenue during high-impact events, earning multiple corporate awards.

At the national level, LaRocca frequently partnered with the FBI, U.S. Department of Homeland Security and U.S. Immigration and Customs Enforcement to combat organized retail crime and strengthen public-private partnerships. He has provided expert testimony before Congress and state legislatures, advised on critical infrastructure protection, and received multiple recognitions from industry groups and the FBI for contributions to public safety.

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